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Showing posts from April, 2017

A new paradigm in retail can secure higher, more stable profits and a better future for the planet

A new paradigm in retail can secure higher, more stable profits and a better future for the planet Published on March 20, 2017 Featured in: Customer Experience , Retail & E-Commerce Marleen Vogelaar Entrepeneur, Advisor, Board Member In this series, retail experts at  Shoptalk  discuss the most pressing issues facing their industries today. Write your own  #Shoptalk17  article  here . Every few days there’s a headline of an apparel company in trouble and, next to big oil, apparel is the second largest polluting industry in the world. But now companies have the ability to break this cycle and propel themselves forward with smart solutions in digital manufacturing; improving their bottom lines drastically, while making significant improvements in sustainability. The Retail industry is in trouble. Macy's quarterly earnings announcements talk about shortfalls, layoffs and store closings. The Gap's profitability continues to decline. The Limited annou

The Short-term Death Spiral of the Discount Fix

  Comment: Another example of retailers digging their own grave by avoiding the need to personalize the product value instead of the price.    Retailers Change Pricing Models to Avoid Race to the Bottom Subhead: Personalized price offers remain more a fantasy than a reality Author: Andria Cheng  e Marketer   March 30, 2017 With price and discounts remaining consumers’ key purchase decision factors, retailers are racing to change the way they set prices and markdowns. Merchants are trying to navigate a narrow path: They don’t want to be undercut by competitors and lose sales, but they also don’t want to get caught in a “race to the bottom,” where price cutting becomes so extreme that margins disappear. A new study by market research firm RSR shows dramatic changes in the way retailers set prices. For instance, more than three-fifths of retailers are now collecting data from “new channels,” or non-transactional areas, including consumer email opens and click-through rates and